Juvenile Jossip Perpetuates PR Clichés
The weblog Jossip, a gossipy, crass site that strives to be the vaunted Gawker, ran a post that perpetuates some of the worst clichés about the public relation profession.
If Publishers Lock Down Content, Wherefore the PR Guy?
A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.
Is the Associated Press Becoming Irrelevant?
A number of Northeast newspapers met in Manhattan recently to discuss bypassing AP by creating a content-sharing consortium where they would freely share photography and stories.
Viral Marketing Requires Immediate Assets
Countless man-hours and dollars later, the event turned out to be a huge success, with more than 2,000 Dallas residents and families turning out to hear some live music, sign up for free cruise giveaways and take part in a “Fun Crowd” event featuring giant beach balls.
Is There a Lack of PR Leadership?
A recent poll purports that there’s a vacuum in strong leadership in the public relations and communications industry.
Online Ethics: Beware the Fake Blogger Blogging About Counterfeiting
It’s not the first, and it likely will not be the last time a corporation breaks the unwritten rules of blogging to make the medium serve its business ends.
From Hack to Flack and Back Again
When I made the big leap from magazine editor to public relations executive lo, those many years ago, it was […]
Tying a New Knot — The PR Merit Badge
It was 1972 and I was one merit badge shy of becoming an Eagle Scout, the Boy Scout’s highest rank […]
What’s Ahead for PR in 2008?
At the start of the new year, we thought it might be interesting to see what some of our PR […]
‘The Google’ Is Watching, but You Can Foil the Beast
In October 2006, President George Bush drew ridicule from left-leaning bloggers for attaching an article to the name of the […]