It’s going to take some rethinking to get the Millennials to consume our news and information in one of the most radical transformations of media since the introduction of the printing press.

In this amusing video we get an illustration of how consumers make purchase decisions from within a web of social conversation and how “brand advocates” are created.

In the spirit of my last two posts, I thought I’d share some of the things job applicants shouldn’t do (but do with alarming regularity) when seeking a job in my agency.

Yesterday I posted a piece about my recent run-in with a rude, incompetent applicant for an account coordinator position. Little did I know that this is a widespread phenomenon.

I received via e-mail the cover letter and resume of a young woman who had graduated recently from a local university with a degree in mass communications. We were looking to fill a summer part-time internship, so I invited her to interview.

On a recent cruise aboard Carnival Cruise Lines’ Carnival Pride, the ship called at Half Moon Cay, Holland America Line’s private island in the Bahamas. the approach to the island is too shallow for cruise ships, so guests must transfer from the ship via tender — smaller vessels. This is a video of the entire ride to Half Moon from the ship.

Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.

Twitter seemed inscrutable — like calculus — until I had a “twepiphany” the other day (Twitter users like to create neologisms that all start with TW).