If It Wasn’t for the Honor … When an Award Isn’t a Reward

In the public relations business, there are awards that are not exactly rewards for doing something well. Indeed, we spend an inordinate amount of time identifying and entering award contests for one client who seems obsessed with gaining the recognition that industry awards supposedly connote.

Big Brother Might Be ‘Following’ You

There’s one denizen of the social networks that won’t show up among the avatars of your Twitter followers or among your friends on Facebook, though it’s there all the same — the U.S. Justice Department.

Zagat’s Cruise Line Survey Is Flawed

Public relations people love surveys. If your client gets rated in the top five of anything positive, that automatically merits a press release. However, the problem is that PR folks tend not to look too closely at a survey if it’s positive toward a client. But sometimes it’s good to question a survey — especially one that is obviously flawed.

The Press Release Ain’t Dead — Yet

With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.

MarketingSpeak — The Trouble with Drivel

My mother always used to tell me, “If you can’t say something nice, don’t say anything at all.” What I’d like to say to some self-anointed marketing mavens is, If you can’t say anything smart, don’t say anything. Please!

Trying to Grok ‘Nowism’

In the most recent edition of TrendWatching, the editors introduce the concept of “nowism” to explain the transitory and hyper-current currency of our high-speed, now-focused lives.