HOLLYWOOD, Fla. (Aug. 8, 2013) — This month Costa Cruises North America launches a “Better Than Ever Anniversary Tour” that is slated to visit 12 cities across the country, celebrating the line’s 65-year history. Company executives will talk all things Costa with travel agents and celebrate la dolce vita with personal and informative gatherings that showcase the line’s Italian-style cruising.
The tour kicks off Aug. 20 in Southfield, Mich., and runs through Dec. 17, when the tour ends in Miami, Fla., aboard Costa Luminosa. Agents will be invited to attend a happy hour, product presentation and question-and-answer session, all while learning what makes Costa Europe’s number-one choice in cruising.
“We want to celebrate 65 years of Costa Cruises by highlighting the successes from the past and bringing attention to the exciting things to come,” said Scott Knutson, vice president of sales and marketing for Costa Cruises North America. “We truly believe Costa is better than ever, and we’re looking to share our initiatives so our agent partners can go out and knowledgably sell Costa to their clients.”
The presentations, which Knutson will lead, will give travel agents the opportunity to learn about new initiatives, including an agent incentive program, as well as hear first-hand from Costa team members about the cruise line’s itineraries, product highlights and bonus offers. Travel agents who attend one of the events also will be eligible to win one of five Costa Mediterranean cruises, including airfare.
Additional stops on the tour include Schaumburg, Ill., Aug. 21; Oak Brook, Ill., Aug. 22; Tyson’s Corner, Va., Aug. 27; Cherry Hill, N.J., Aug. 28; Hackensack, N.J., Sept. 3; Costa Mesa, Calif., Sept. 9; Woodland Hills, Calif., Sept. 10; Boston, Mass., Sept. 24; Dallas, Texas, Oct. 9, and Houston, Texas, Oct. 10.
Space is limited and interested travel agents should RSVP to CostaEvents@us.costa.it with their name, agency name, telephone number and city as soon as possible. There also will be a webinar version of the presentation available online for those who can’t attend.
For more information, call 800-GO-COSTA, visit www.costacruises.com or check out the line’s Facebook page at www.facebook.com/costacruises.na.
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