The Press Release Ain’t Dead — Yet

With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.

MarketingSpeak — The Trouble with Drivel

My mother always used to tell me, “If you can’t say something nice, don’t say anything at all.” What I’d like to say to some self-anointed marketing mavens is, If you can’t say anything smart, don’t say anything. Please!