On Holland America Line’s new ms Koningsdam, entertainment meets innovation with a new main theater design that surrounds the audience with a 270-degree LED screen.

When Holland America Line’s ms Koningsdam sails in spring 2016, guests will be able to let the good times roll in B.B. King’s Blues Club — making it the eighth ship in the fleet to feature the Memphis music experience.

Holland America Line is using 50 years of chart-topping hits as the framework for a new live interactive music experience called Billboard Onboard that will debut as part of the Music Walk complex on the line’s first Pinnacle-class ship, ms Koningsdam.

For the fourth consecutive year, Holland America Line, together with sister line Seabourn, was named among the World’s Most Ethical Companies by the Ethisphere Institute, the global leader in defining and advancing the standards of ethical business practices.

Guests looking for a more immersive culinary cruise experience can book one of Holland America Line’s “Sip, Savor and Sail” itineraries in the Caribbean, Europe and Alaska. On these five special voyages, guests will be introduced to the finest local cuisine, beverages and specially developed shore excursions.

Holland America Line celebrated another milestone this week in the construction of ms Koningsdam with the float-out and transfer of the ship from its dry dock to its outfitting dock at Fincantieri’s Marghera shipyard in Italy.

Holland America Line won top honors in four categories in the 2015 Cruise Critic Cruisers’ Choice Awards. The premium cruise line took first place in Best Dining (large-ship category) for ms Nieuw Amsterdam, Best Value-for-Money (mid-sized category) for ms Zuiderdam, and Best Caribbean Cruises and Best Cruises from Florida for Nieuw Amsterdam in the general categories not based on ship size.

Holland America Line’s popular Land+Sea Journeys combine an Alaska cruise with an overland exploration, and in 2015 guests will have more ways than ever to see this remote and off-the-beaten path part of the world.

In honor of World Cancer Day, Holland America Line is proud to announce that to date, the guests and employees of the company have raised more than $4.3 million for cancer support through “On Deck” programming that began in 2006.

Rudi Sodamin, longtime master chef consultant for Holland America Line, has been named Best Cruise Line Chef in Porthole Magazine’s Editor-in-Chief Awards for 2015.