MIAMI (July 7, 2009) — In an effort to expand its integrated social media program, Star Clippers is launching a weblog at www.starclippersblog.com. The site, dedicated to fans of Star Clippers and tall-ship sailing, will create an online community around the line’s fleet of the largest and tallest sailing ships in the world.
A highlight of the blog will be “Postcards from …” entries featuring Star Clippers vacation photos sent in by guests. “Meet the …” will introduce readers to on-board staff, and the blog also will showcase popular on-board recipes, information about the ships’ ports of call and a “Captain’s Log” with journaling and commentary from the line’s masters.
“Blogging has become a vital tool in today’s marketplace, and it was the next natural step in our social media program,” said Mark Carlson, director of marketing for Star Clippers Americas. “Introducing a blog enables us to communicate with our guests and fans on a more personal level and get them involved in sharing their Star Clippers experiences.”
In addition to the blog, Star Clippers also can be found online on Facebook and Twitter.
To request a brochure, call toll-free (800) 442-0556 or e-mail brochures. To make a reservation, contact a travel professional. For information, call Star Clippers at (800) 442-0551 or visit www.starclippers.com to view a video about the line or take a virtual tour of the Star Clippers ships.
MEDIA CONTACT: Stuart Newman Associates, (305) 461-3300; Julie Ellis, email@example.com, or Buck Banks, firstname.lastname@example.org.