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KEYS CONTINUE TO LEAD IN STATE TOURISM PEFORMANCE INDICATORS FOR AUGUST

For the fourth consecutive month, the Florida Keys & Key West led all Florida destinations in lodging occupancy and average daily rate, according to data released Wednesday by Smith Travel Research.

Keys occupancy was 68 percent and ADR was $141.46 for August.

Number two was Miami with 62.7 percent occupancy and $110.77 ADR.

Fort Lauderdale was third in occupancy at 58.4 percent and Fort Myers was third in ADR at $101.77.

Year-to-date, occupancy for the Keys was up 9.9 percent in August, while ADR was down 12 percent.

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